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We’ve really had to understand our suppliers and our partners better this year. Budgets have been really tight across the sector. So, understanding what is brought to the table alongside the insights and the value of the partner that we’re with. It’s also looking at how we can drill that down to applications and enrolments and really tangible results. Through analysis at the university, we can really understand the importance of be within our marketing mix. we can fully monetise the value of the package and the investment that we make, but also what that looks like from a student nurture throughout the journey. So, not just those applications and enrolments, but actually if they’re interested in an open day, they turn up to an open day and we can really drill that down to what Vepple offers us. I’ve not worked with Vepple for that long. It’s only been for the last six or seven months. And I’ve really enjoyed the time with them because it’s been very much a true partnership. We’ve come together collectively. We’ve shared goals. We’ve shared objectives and we’ve shared results and we’ve really seen that come through and I think the support that we’ve been given on a monthly level and through the newsletters that we receive really help us shape our product and get the best out of it. I’m really pleased how we’ve come together and looked at all of those collective values to to really demonstrate strong results in the last cycle to see real world impact. It’s really important for us to integrate Vepple into a number of our different marketing channels as well. So we integrate it into our advertising, our emails and especially through the content hub that we have on Whauni and together we can see those really strong results come through from understanding application data or if they decide to come to an open day or if they enrol and it really helps us to pull it all together and see a value and a thread throughout all of our activity. Working with Vepple, we can really collectively share our goals and our aims to get to where we want to get to. The core for us is to really increase applications and enrolments at the end of cycle and Vepple is a brilliant platform to help us do that.
