Vepple and IDP Announce Exclusive Strategic Partnership to Enhance Interactivity of Profile Pages on Whatuni.com
Vepple, the virtual experience platform known for creating immersive, digital campus tours, has entered into an exclusive strategic partnership with IDP, a global leader in student engagement and higher education insights.
Recognising the growing importance of visual storytelling in student recruitment marketing, the partnership will enable all Vepple customers to embed a Vepple Guided Tour directly onto their university profile page on Whatuni.com, at no extra cost and with zero effort required. This integration provides universities with a new and highly visible layout to showcase their most engaging, visual content, helping them stand out to prospective students during their research journey.
Bringing the Campus Experience to Life on Whatuni
Whatuni.com is one of the UK’s most visited university comparison platforms, supporting millions of students each year in their decision-making process. By embedding Vepple’s Guided Tours on profile pages, institutions can offer a richer, more authentic digital experience, meeting students where they already are and giving them a real sense of life on campus.
This opportunity comes at no extra cost to Vepple customers and requires no additional resource or input. The integration is seamless, giving universities a simple but powerful way to expand their digital presence and connect with prospective students in a more meaningful way.
This is an example of how Guided Tours can look. (Heads up: the tour shown here may have slightly different features to the one available on WhatUni, but you’ll still see the same brilliant walkthrough of campus life).
A Win for Students, Institutions, and the Sector
“This partnership is all about supporting our customers to maximise the distribution of their best content, with minimal effort,” said Tom Greveson, CEO and Co-Founder of Vepple. “We know that students need to feel something about a university before they’ll make an application. Vepple Guided Tours are the best digital way to showcase campus and facilities to students in a storytelling format, and by embedding this content on whatuni.com, universities can benefit from this content directly on the pages that drive conversion. By teaming up with IDP, we’re giving universities a new format to connect with students in an immersive and visually appealing way.”
Camilla King, Director of Client Partnerships, UK at IDP Education UK and Ireland, added:
“We’re delighted to partner with Vepple to enhance the student decision-making journey. As a trusted source for prospective students, Whatuni.com is continually evolving to present the most informative and engaging content possible. This collaboration strengthens our commitment to improving student outcomes and supporting institutions in differentiating themselves in an increasingly competitive landscape, and ensuring that prospective students have everything they need to make informed decisions about their course and university.”
Universities not yet working with Vepple or IDP are encouraged to explore how they can benefit from this collaboration.
To find out how your institution can get involved, contact hello@vepple.com
About Vepple
Used by university marketing teams across the sector as an essential recruitment tool, Vepple is the personalised virtual experience platform that engages and converts prospective students.
Through guided tours, interactive maps, and tailored content journeys, Vepple immerses students in a campus experience that inspires emotional connection, builds brand affinity, and drives decision-making, anytime and from wherever students are in the world.
Designed for high-quality lead capture, increased applications, and measurable performance, Vepple is mobile-optimised, data-driven, and ready to launch in weeks. Learn more at www.vepple.com
About IDP Education UK and Ireland
IDP Education UK and Ireland is a global leader in student marketing and education insights, committed to transforming how students connect with institutions. Through trusted platforms like Whatuni.com and The Complete University Guide, IDP supports millions of students each year in finding the right education path.
Learn more at Partners.idp.com
