Bournemouth University Customer Case Study – An Essential Tool

Matt Usher from Bournemouth University explains how Vepple’s virtual experience platform — with ambassador-led tours and continual innovation — boosted engagement and became a key recruitment tool. He describes how virtual experiences help overcome cost-of-living and travel barriers and can support students at multiple stages of the recruitment funnel.
[Music] When we looked at Vepple as a proposition, the combination of engaging content features, ambassador‑led guided tours and continued investment in innovation made it the obvious next step for us. Since introducing Vepple we’ve seen increased engagement, which shows the value of the enhanced features on the platform. Looking ahead at the challenges we and our students face — such as the cost of living and students’ ability to travel — virtual experiences are becoming essential. They can be used at different stages of the recruitment funnel to provide access and keep prospective students engaged. [Music]

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