From IDP’s perspective, we were excited to collaborate with Veil first and foremost because they’re a fantastic bunch of individuals. We’ve spent a lot of time with them over the years, but we’ve never had the opportunity to collaborate. So, this partnership has allowed us to collaborate, work together, but also bring two market leading products together in the shape of Whatuni and Vepple It actually truly now enables what Uni to be the one-stop shop for university research. We’ve always said it was the one-stop shop, but actually until that Vepple integration, we’ve had virtual tours missing. The partnership supports university partners because it enables them to utilise their Vepple content in more places, reaching more prospective students and generating higher quality leads off the back of their whatuni content hub. For those universities that have the Vepple integration live on whatuni, we’re seeing an 87% increase on dwell time on the content hub and we’re seeing a 30% increase in conversions from the content hub through to the university’s website. The data so far highlights that this partnership has set out exactly what we wanted it to deliver and improved engagement for our university partners, improved metrics for our university partners, but most importantly an improved student journey for prospective students. Vepple and IDP complement each other because our focus is ensuring the best results for our university partners but crucially actually enabling them to track the success of our products. We also want to ensure that we give the best experience to prospective students that are utilising those products which is why I think the partnership has been a fantastic success.
