Imperial Customer Case Study – International Student Recruitment

The challenges that we had to recruit international students were that our content was scattered across social media and other channels. We had YouTube videos about the campus and needed a way to curate that content into one place, and Vepple allowed us to do that. Vepple has helped us engage with international students because that’s where they are these days—on social and digital channels searching for information. Our future plans for Vepple are to engage with student content creators so they can record authentic behind‑the‑scenes content for our guided tours. International students can see what it’s really like to be part of the Imperial community.