Vepple has been a really essential tool. From the early indicators, even after only a few months of using the platform, we’ve seen about a 30 percent increase in engagement compared to previous periods. That’s really key and it can be used at different parts of the funnel as well.
Vepple is a really important recruitment tool for us at Kingston. It gives us loads of flexibility in terms of the type of content we’re able to provide and that’s slightly different to what we offer at open days. It’s essential for lead capture, letting us convert students through the funnel. It forms a key part of our ongoing strategy to capture more leads.
As a recruitment tool, Vepple enables us to offer a different experience to students. That’s beneficial in terms of the recruitment piece because it’s a key point in the customer journey where students are considering lots of different options. It also helps us reach students in the UK who can’t make it to campus and lets us showcase our facilities to international students who aren’t likely to visit before they apply to us.
