Audience Personalisation

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Audience Personalisation allows prospective applicants to tailor their experience beyond their subject of interest to see the most relevant content for them. Depending on which audiences you need to engage with, this could be students interested in a particular level of study, international students, parents/carers or it could even be used as a central hub to direct applicants or offer holders to through a deep link. By segmenting in this way, you’re able to better understand the needs of each audience from the engagement analytics as the data will be so much more detailed and specific than an unfiltered experience.
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