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Audience Personalisation

Make every interaction feel more personal

Showing students their future subject is important, but it’s only the first step. Subject choice tells you what they want to study, it doesn’t tell you who they are.

While an international undergraduate is looking for a home in a new country, a local commuting student is focused on transport links and timetable flexibility. If they both see the exact same subject tour, you miss the chance to connect with their actual motivations and help remove their barriers.

Audience Personalisation helps you surface the right content to the right people, so students quickly find what matters to them and feel more confident moving forward.

Universities using Audience Personalisation typically achieve:

+318% longer session duration

When you compare a university running events on Vepple with their average Vepple session duration

51% increase in virtual attendees

When University of Greenwich started virtual events on Vepple, their attendees increased by 51%

66% increase in views per session

Students who attend your events don’t just stop at the event page. They explore more of your experience when we compare Vepple events vs main university website

Key Features

Target key audiences

Deliver a personal experience from the very first click so your key audiences instantly know they’re in the right place

Go beyond subject level

Tailor your campus experience based on other filters, including (but not limited to) study level, location or application status to match a student’s exact needs

Smart CTAs

Swap generic ‘apply now’ CTAs for specific, timely actions that encourage different audiences to take the right step for them, at the right time

Take pressure off web teams

Create and manage personalised pathways easily inside our flexible CMS without needing to wait on busy IT or development departments

Refine your strategy with data

See exactly which demographics are engaging with your content so you can make confident, data-backed decisions to boost applications

Full control over your content

Choose what is public and what is private by generating unique, non-discoverable links for specific groups, like offer holders or clearing applicants

Vepple is an essential recruitment tool for these universities…

Hear what our customers have to say:

"With Audience Personalisation we create bespoke content for our two key audiences (Scotland and Rest of the UK). It’s designed with key messages for each audience and allows us to really shout about crucial RUK accommodation guarantees and incentives, without frustrating local Scottish applicants by showing them perks they aren’t eligible for. The best part is, by using Vepple to promote our Offer Holder days we’ve also increased attendance from our core RUK audience by 79% YoY!"

Smiling young woman with long straight blonde-brown hair, wearing a dark blazer and delicate necklace, on a plain white background

Amy Bracewell

Marketing Manager, Heriot-Watt University

"At our university we’re using Vepple to support events in a couple of different ways. One of those is as a wraparound experience for our on-campus open days, which allows us to encourage people to take a look at events. It's also particularly helpful for our international market. We’ve had some really good successes recently with peer-to-peer events online that have had great attendance and have been really easy for us to run."

Smiling person with wavy brown hair and black-rimmed glasses outdoors, with blurred steps in the background.

Carla Banks

Future Student Brand Manager, University of Lancashire

"We had content everywhere: social media channels, YouTube videos, and we had to find a way to actually curate that content into one place. Vepple allowed us to do that. It then helped us engage with international students, so we can show off our campuses, our facilities, the city areas that students are interested in, but would never be able to visit before. "

Smiling person with neatly styled dark hair in a grey blazer over a light shirt, captured in a blurred outdoor setting.

Kenon Mann

Director of Marketing and Student Recruitment, Imperial College London

Vepple's Audience Personalisation module is easy to use, but we're here when you need us, too

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Audience Personalisation: Your Questions Answered

Do we need to rebuild or duplicate content to use Audience Personalisation?

Audience Personalisation works by tagging and surfacing your content in smarter ways. Having a personalisation for international or commuting students doesn’t mean you’ll need to build multiple Vepples from scratch! You can be economical with content by surfacing the relevant generic content to this audience, and you’ll just need to create the content that’s specific to the audience/s.

What if we want to send special access to our Clearing priority/fast-track members, and no-one else?

Vepple is the perfect place for any VIP content. You add your personalised content, tag it so that it’s hidden, then create a unique URL that can be distributed to specific lists/emails via your CRM workflows. There’s no way anyone else can stumble across it, and you’ll be able to share unique messages without frustrating other audiences. Look at how Heriot-Watt did it to share special accommodation guarantees with their RUK audience in this case study.

How does this help us actually recruit more students?

Personalisation is a key driver of engagement. When content is relevant, students stay on the platform longer and build a deeper emotional connection with your brand, which directly influences their decision to apply. Additionally, the platform provides actionable data on which demographics are most active, allowing you to prove impact and refine your recruitment spend with confidence.

Can we capture the data of these audiences too?

If you are using Vepple’s Lead Capture module, then yes! Our Lead Capture module allows you to capture as much information about your audiences as you want, and gather marketing consent. This then can feed directly into your CRM via an API or integration, or you can download a CSV from Vepple and import it directly into your own CRM. Then, it’s up to you how you want to continue nurturing each of these audiences. The options are endless.

Not to mention, you don’t have to save this module for Open Days. Offer holder days, taster days, orientation, graduations – there’s plenty of uses for this module to make sure you really get your money’s worth.