What prospective students’ digital behaviour tells us about personalisation
Every university marketing team sits on a mountain of digital engagement data. You can look at your dashboard right now and see the raw numbers: page views, engagement rates, form fills, search queries, and open days booked. But knowing what a prospective student clicked on isn’t the same as understanding what their motivations actually are. […]
Bring your campus to life: showing your space and place in the Clearing rush
Results Day creates a high-stakes environment where university marketing teams can lean towards using vacancy-led messaging. While “places available” campaigns are common, success in Clearing requires proving you have the right space, not just any space.
The Great Vepple Diamond Heist: a gem of a day
At Avenue HQ, in Leeds, we welcomed over 120 players representing 25 rival crews from across the Higher Education sector to pull off the ultimate caper: The Vepple Team-Building Diamond Heist.
The biggest misconceptions universities have about launching a virtual experience
When your team is already balancing Open Days, clearing campaigns, website projects, CRM migrations and a seemingly endless stream of stakeholder requests, adding one more initiative to the list can feel overwhelming.
How UWE Bristol replaced their digital prospectus with Vepple and increased leads by 969%
TL:DR By consolidating recruitment activity into a single high-performing virtual experience, UWE Bristol dramatically increased leads while reducing costs by 92%. The Challenge Over successive recruitment cycles, undergraduate digital prospectus requests had steadily declined for UWE Bristol, resulting in a 40% year-on-year decrease in leads for the university. It was clear the prospectus was no […]
How Heriot-Watt University doubled RUK Offer Holder Day attendance with Vepple
💡 TL;DR Heriot-Watt swapped out heavy print and static PDFs for a personalised, digital guide in Vepple to make their Offer Holder Days more connected and student-friendly, and their key RUK audience attendance increased 79% year-on-year. The Challenge Recruiting fee-paying Rest of the UK (RUK) students is fiercely competitive for Scottish universities. It’s a massive […]
How the University of Huddersfield turned the Vepple Team-Building Event prize money into a well-deserved breather
In the current Higher Education climate, team bonding (especially in the form of ‘fun’) is often the first thing to be struck off the balance sheet. When university marketing and recruitment teams are facing stretched budgets, rising enrolment targets, and the relentless pressure of the recruitment cycle, justifying an afternoon of team-building can feel like […]
All eyes on campus: Why 360° photography is a hygiene factor in 2026
In the competitive world of student recruitment, the first impression you give prospective students can really be make or break. Your imagery is often the very first moment a prospective student steps into your world. But while most university sites are excellent at explaining what a degree entails, they frequently fail at the one thing […]
Making the case for a virtual experience (when budgets are tight)
If you’re thinking “Vepple looks great, but how do we justify the investment?”, you’re not alone. Across the sector, budgets are under pressure and that’s forcing universities to look much harder at where their money is going, what’s actually working, and what students genuinely engage with. We speak to a lot of teams who are […]
Vepple Voices: How I used virtual experiences to narrow down my Open Day choices
Hi, I’m Jamayla, a 17-year-old performing arts student from Leeds, currently choosing my five universities for my UCAS application. When it comes to picking a uni, there’s a lot to think about. Finding Vepple completely changed how I went about it, from what I looked for, to how I prepped for open days, and how […]