How the University of Huddersfield turned the Vepple Team-Building Event prize money into a well-deserved breather
In the current Higher Education climate, team bonding (especially in the form of ‘fun’) is often the first thing to be struck off the balance sheet. When university marketing and recruitment teams are facing stretched budgets, rising enrolment targets, and the relentless pressure of the recruitment cycle, justifying an afternoon of team-building can feel like […]
All eyes on campus: Why 360° photography is a hygiene factor in 2026
In the competitive world of student recruitment, the first impression you give prospective students can really be make or break. Your imagery is often the very first moment a prospective student steps into your world. But while most university sites are excellent at explaining what a degree entails, they frequently fail at the one thing […]
Making the case for a virtual experience (when budgets are tight)
If you’re thinking “Vepple looks great, but how do we justify the investment?”, you’re not alone. Across the sector, budgets are under pressure and that’s forcing universities to look much harder at where their money is going, what’s actually working, and what students genuinely engage with. We speak to a lot of teams who are […]
Vepple Voices: How I used virtual experiences to narrow down my Open Day choices
Hi, I’m Jamayla, a 17-year-old performing arts student from Leeds, currently choosing my five universities for my UCAS application. When it comes to picking a uni, there’s a lot to think about. Finding Vepple completely changed how I went about it, from what I looked for, to how I prepped for open days, and how […]
Vepple In-Person 2025: Highlights, takeaways and snowmen
On Thursday 4 December, we packed out a room with over 60 student recruitment and digital champions for Vepple In-Person and brought everyone together under one roof. Fresh ideas, campus stories, future-thinking conversations, and even a little festive competition…. And dare we mention our Christmas Cracker Icebreaker? If you missed it (or want to relive […]
The students you don’t see: How Vepple opened up new opportunities for BCU
💡 TL;DR BCU used Vepple to make ‘stealth students’ visible, driving 53% brand-new leads straight into their recruitment funnel. The Challenge Like many universities, BCU noticed a steady drop in open day attendance – a trend exacerbated by the rising cost of living. Where students once visited five campuses, they were now attending fewer and […]
How Greenwich reimagined Open Days — and engaged more audiences along the way
💡 TL;DR Running separate virtual campus tours and in-person Open Days didn’t split attention — it increased it. The Challenge The University of Greenwich successfully implemented hybrid events post-pandemic, using Vepple to support virtual attendance at each in-person Open Day. Guided by their data, the university’s Events team decided to rethink their strategy for 2025 […]
Vepple vs the digital prospectus
Are digital prospectuses engaging enough for students? And are students even looking for a ‘prospectus’ at all? According to the 2025 Media Mapper report from SMRS, digital platforms, including university websites, video, and social media, emerged as the top research tools for students. The least favourable options? We know a digital prospectus can do a […]
Why speed matters in Clearing (and how virtual experiences can help)
In the fast-paced world of higher education Clearing, speed can make all the difference. From first impressions to final decisions, every second counts. And that’s exactly where personalised virtual experience platforms like Vepple come into their own. All the good stuff. One link. Fast decisions need fast experiences In Clearing, students move fast. They don’t […]
Solving the crime: The Vepple Team-Building Murder Mystery
On Thursday 10th July 2025, Vepple teamed up with over 120 Higher Education marketing experts to solve the case of ‘Who Killed Andy Holliday?’