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Lead Capture

Smarter Lead Capture. Stronger recruitment.

Lead Capture gives you a smarter way to hook student interest. Capture details at the right moments, whether that’s on entry, after a few interactions, or at a different stage in the journey.

It plugs straight into your CRM so you can grow your pipeline, personalise comms and track results with ease. Flexible, seamless, and built to turn curiosity into real recruitment outcomes.

Universities using Lead Capture typically achieve:

A strong 4,710% ROI

When you track from enquirer to enrolment, Vepple customers see excellent ROI.

*End of cycle data supplied by university customer

2x conversion rates

Leads that register with Vepple first are almost twice as likely to apply compared to a lead that first registers at a UCAS fair*

*CRM data supplied by university customer

15% more engaged

Vepple leads are 15% more likely to open an email and 6% more likely to click a link.

*CRM data supplied by university customer

Connecting Vepple with your CRM

Whether you’re still using Excel sheets (we won’t tell anyone) or are a power user of D365, we’ve got you covered with numerous ways to integrate Vepple into your CRM.

and many more!

API Integration

Connect directly through Vepple’s API for seamless, programmatic data transfer. Automate lead syncing into your CRM or admissions system in real time with full flexibility.

CSV Export

Export leads manually via CSV for straightforward import into your CRM. Ideal as a fallback or for institutions that prefer a simple, non-automated workflow.

Zapier Integration

Use Zapier for a no-code alternative. Connect Vepple to thousands of apps and CRMs without development work, making integrations quick and accessible for your team.

Key features

Compliant and Secure

You’re in safe hands. Lead Capture is fully GDPR-compliant and built with data privacy at its core, so every interaction respects consent while keeping student details protected.

Analytics and Reporting

Make informed decisions. An interactive dashboard shows near real-time form performance, sign-in rates and conversions, giving your team the clarity to act fast and optimise campaigns.

Flexible Gating

It’s not all-or-nothing. Choose when to capture details: upfront, after a few clicks, or only for specific subjects and campaigns. You can even test different approaches at the same time.

Customisable Forms

Collect the data you need without waiting on dev work or IT systems. Forms are quick to customise and flow straight into your CRM or admissions system, keeping data clean and follow-up effortless.

Focus on ROI

Prove the value. With features like marketing nudges that recover around 20% of opt-outs, Lead Capture maximises every interaction so you get more usable data and a clear return on investment.

Marketing Nudge

Get more qualified marketing opt-ins than ever before. Our Marketing Nudge gives students time to explore the platform before asking them again if they’d like to opt-in to marketing. It turns 1 in 5 ‘nos’ into a yes.

1,000s of high-intent leads captured every month for Vepple customers

Hear what our customers have to say:

"One of the reasons we decided to replace the digital prospectus with Vepple is that we had been experiencing a drop in interactions over time with the digital prospectus. And then as soon as we launched Vepple you could see that our engagements were really good and that people are staying on the platform to explore. Since adopting Vepple, we've noticed that interactions are much higher on the platform than they were on the digital prospectus. Because we're gating, we're able to capture and nurture leads, and in the first week of being live with Vepple we actually had as many leads as we captured in a month with the digital prospectus. "

Charlotte Hopes

Head of Marketing, University of the West of England Bristol

"Vepple is a really essential recruitment tool for our university and it's forming a really key part of our ongoing strategy to capture more leads. We really need to use all the tools at our disposal to increase the number of leads we get and the quality, and Vepple is key to that throughout the university so it really is an essential integral part of our ongoing lead generation strategy. "

Ros Kershaw

CRM, Content and Rich Media Manager, University of Bradford

"Upon my return from maternity leave, I was given Vepple to manage. At first, I was a little sceptical about the platform for an always on approach and whether we needed it given we have a website. After researching how other uni’s were using it and getting to know the team at Vepple and understanding, not only the features the platform offered, but the massive potential for lead capture, I gladly admitted defeat, ate my own hat, and jumped feet-first onto the Vepple train. Since gating our experience we’ve captured >2.6k leads from prospective students visiting our virtual experience. This is hugely important to us, especially when traditional lead-gen sources are just not growth areas (I’m looking at you, prospectus). I’m a fan girl of the storytelling element Vepple offers with content such as our ambassador guided tours and so are our users. The value exchange becomes obvious when we look at the results and ROI potential these leads offer to us as a university."

Lucy Parrott

Marketing Manager, Kingston University London

Vepple's Lead Capture module is easy to use, but we're here when you need us, too.

Onboarding Support

Hit the ground running with our tailored KickStart training sessions, empowering you to unlock the full potential of Vepple from day one.

Find our more about KickStart here.

24/7 Knowledgebase

Get instant answers anytime with our comprehensive knowledgebase, designed to help you make the most of Vepple whenever you need guidance.

Ticketed Support

Need extra assistance? Our expert support team is here to help, with ticketed support available Monday to Friday, 9 AM to 5 PM.

Frequently Asked Questions about Vepple's Lead Capture module

Why choose Vepple for Lead Capture?

In an uncertain market, every interaction counts. Vepple ensures you’re not leaving leads behind, converting casual browsers into active prospects. Instead of relying on static web forms that only capture the most determined enquirers, Vepple engages students in the flow of an immersive and interactive exploration, surfacing high-intent leads that other tools might miss. Customers tell us those leads convert at a higher rate than any other source, giving them both more prospects and better ones to feed into their recruitment funnel.

We are already collecting leads on our website, what makes this different?

Many universities already capture basic contact details, but feedback from our customers is clear: Vepple leads convert at a higher rate than leads collected elsewhere. Even when the data fields look the same, the source is stronger, because students are engaging within a personalised journey, not just filling in a static form.

Can we integrate Vepple leads straight into our CRM?

Yes! Vepple is built to fit into your existing recruitment ecosystem, with integration possible either via API or using Zapier. The faster we can get the leads to you, the faster you’ll be able to nurture and convert them.

Will Vepple give us better quality leads, or just 'more'?

We are all about quality. Lead Capture is designed to surface engaged students who want to actively explore your university. That means you’ll spend less time chasing cold enquiries, and more time converting the right-fit applicants.

Is Lead Capture GDPR compliant?

We take GDPR seriously. We’re Cyber Essentials accredited and we keep data secure by using robust encryption methods. We conduct regular security audits and follow industry-standard cybersecurity practices, such as multi-factor authentication and routine penetration testing. Please get in touch if you have any specific questions.

Can we customise the forms?

Yes, they are completely flexible and can also be personalised for particular audiences. Our forms are easy to use and even easier to build, so the world is your oyster! If you need help, your Customer Success Manager will always be able to support you.