University of Bradford Customer Case Study – Lead Capture Module

The evidence we have for the quality of leads from Vepple shows that leads at each stage of our enrollment funnel are more likely to convert when they originate from Vepple. We have data from our CRM system demonstrating that leads who start in Vepple—whether they begin there or join from elsewhere—convert better than leads from other paid sources. Vepple is a key recruitment tool for our university and forms a vital part of our ongoing lead‑generation strategy. We’ve seen the number of leads and the amount of data prospects share decline over the years, so we need to use all the tools available to increase both the quantity and quality of leads. Vepple is crucial to that, and we’re looking at how to use it with our schools, outreach teams and international teams. Across the university, Vepple has become an integral part of our strategy.