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Audience Personalisation

Make every interaction feel more personal

Showing students their future subject is a great start, but subject choice only tells you what they want to study, not who they are.

An international applicant needs a home in a new country; a local commuter cares about transport links and timetable flexibility. Serving both students the exact same content misses the opportunity to connect with what actually drives their decision.

Audience Personalisation surfaces the right content to the right audience, helping prospective students quickly find what matters so they can apply with confidence.

Audience Personalisation is an optional module for Vepple Core

Universities using Audience Personalisation typically achieve:

+40% longer session duration

Students using Audience Personalisation filters stay longer than those using a course filter alone

x2 average conversion rates

Students who personalise with more than one filter convert via key CTAs about twice as often

3x longer engagement for international

International students who personalise stay close to three times as long as those who see no personalisation

Data taken from Vepple's dashboard across a 12 month period

Try it for yourself:

See how customers use Audience Personalisation to connect and convert

How hyper-relevant content helped Heriot-Watt University increase RUK offer holder attendance by 79%

Generic printed guides makes it hard for prospective students to picture their future on campus. By creating a personalised digital companion with Vepple, Heriot-Watt University turned complex event logistics into a tailored recruitment tool.

Heriot-Watt segmented content specifically for Rest of UK (RUK) students, showcasing relevant accommodation guarantees and subject guides ahead of their visit. This helped them increase RUK event attendance by 79% year-on-year, as well as boost offer acceptances by 43% YoY. It proved that tailoring the digital experience directly impacts conversion and your offer holders.

Key Features

Target key audiences

Deliver a personal experience from the very first click so your key audiences instantly know they’re in the right place

Go beyond subject level

Tailor your campus experience based on other filters, including (but not limited to) study level, location or application status to match a student’s exact needs

Smart CTAs

Swap generic ‘apply now’ CTAs for specific, timely actions that encourage different audiences to take the right step for them, at the right time

Take pressure off web teams

Create and manage personalised pathways easily inside our flexible CMS without needing to wait on busy IT or development departments

Refine your strategy with data

See exactly which demographics are engaging with your content so you can make confident, data-backed decisions to boost applications

Full control over your content

Choose what is public and what is private by generating unique, non-discoverable links for specific groups, like offer holders or clearing applicants

Vepple is an essential recruitment tool for these universities…

Hear what our customers have to say:

"Choosing a university is a significant decision, and no two applicants approach that journey in exactly the same way. Personalised content allows prospective students to explore the information that is most relevant to their interests, ambitions and study preferences, helping them engage more deeply with our offer. It enables us to provide a more relevant and useful experience, supporting students as they make informed choices about their future."

Kate Jackson

Group Marketing Director, Coventry University

"With Audience Personalisation we create bespoke content for our two key audiences (Scotland and Rest of the UK). It’s designed with key messages for each audience and allows us to really shout about crucial RUK accommodation guarantees and incentives, without frustrating local Scottish applicants by showing them perks they aren’t eligible for. The best part is, by using Vepple to promote our Offer Holder days we’ve also increased attendance from our core RUK audience by 79% YoY!"

Smiling young woman with long straight blonde-brown hair, wearing a dark blazer and delicate necklace, on a plain white background

Amy Bracewell

Marketing Manager, Heriot-Watt University

"At our university we’re using Vepple to support events in a couple of different ways. One of those is as a wraparound experience for our on-campus open days, which allows us to encourage people to take a look at events. It's also particularly helpful for our international market. We’ve had some really good successes recently with peer-to-peer events online that have had great attendance and have been really easy for us to run."

Smiling person with wavy brown hair and black-rimmed glasses outdoors, with blurred steps in the background.

Carla Banks

Future Student Brand Manager, University of Lancashire

"We had content everywhere: social media channels, YouTube videos, and we had to find a way to actually curate that content into one place. Vepple allowed us to do that. It then helped us engage with international students, so we can show off our campuses, our facilities, the city areas that students are interested in, but would never be able to visit before. "

Smiling person with neatly styled dark hair in a grey blazer over a light shirt, captured in a blurred outdoor setting.

Kenon Mann

Director of Marketing and Student Recruitment, Imperial College London

Vepple's Audience Personalisation module is easy to use, but we're here when you need us, too

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Audience Personalisation: Your Questions Answered

Do we need to rebuild or duplicate content to use Audience Personalisation?

Audience Personalisation works by tagging and surfacing your content in smarter ways. Having a personalisation for international or commuting students doesn’t mean you’ll need to build multiple Vepples from scratch! You can be economical with content by surfacing the relevant generic content to this audience, and you’ll just need to create the content that’s specific to the audience/s.

What if we want to send special access to our Clearing priority/fast-track members, and no-one else?

Vepple is the perfect place for any VIP content. You add your personalised content, tag it so that it’s hidden, then create a unique URL that can be distributed to specific lists/emails via your CRM workflows. There’s no way anyone else can stumble across it, and you’ll be able to share unique messages without frustrating other audiences. Look at how Heriot-Watt did it to share special accommodation guarantees with their RUK audience in this case study.

How does this help us actually recruit more students?

Personalisation is a key driver of engagement. When content is relevant, students stay on the platform longer and build a deeper emotional connection with your brand, which directly influences their decision to apply. Additionally, the platform provides actionable data on which demographics are most active, allowing you to prove impact and refine your recruitment spend with confidence.

Can we capture the data of these audiences too?

If you are using Vepple’s Lead Capture module, then yes! Our Lead Capture module allows you to capture as much information about your audiences as you want, and gather marketing consent. This then can feed directly into your CRM via an API or integration, or you can download a CSV from Vepple and import it directly into your own CRM. Then, it’s up to you how you want to continue nurturing each of these audiences. The options are endless.

Not to mention, you don’t have to save this module for Open Days. Offer holder days, taster days, orientation, graduations – there’s plenty of uses for this module to make sure you really get your money’s worth.