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Lead Capture

Turn student engagement into actionable data and drive meaningful recruitment outcomes

Lead Capture makes every visit count. By capturing student details at the right time, universities can grow their recruitment pipelines, personalise communications, and track outcomes with clarity. Whether on entry, after a number of interactions or when accessing gated content, Lead Capture integrates Vepple seamlessly into your CRM, helping you turn interest into applications.

Universities using Lead Capture typically achieve:

More qualified leads

Capture details from engaged students and pass them directly into your CRM.

Higher conversion rates

Well-timed sign-ins and forms guide students toward open day bookings, applications, and enrolments.

Better campaign attribution

Understand which channels and content generate leads, helping you optimise marketing spend.

Above statistics based on 90 days of data from 24 university experiences.

See how universities use Lead Capture to boost recruitment

Vepple gives our future students an immersive experience that they can't get on our website

For the students, the benefit of being able to explore an interactive map of our campus is that gives them a really immersive experience that they just can’t get on our website currently. It enables them to have a really good look around and find out what’s available on campus, but also what’s available in the city as well.

One of the real benefits for us is that we can showcase Preston as a location. We quite often get asked how far away campus is from the city centre. Vepple enables us to visualise that. It just gives a really rich experience, and particularly for international students, they’re able to have an experience of our campus that they wouldn’t ordinarily be able to have otherwise.

Multiple ways to hook up your chosen CRM

Whether you’re still using Excel sheets (we won’t tell anyone) or are a power user of D365, we’ve got you covered with numerous ways to integrate Vepple into your CRM.

and many more!

API Integration

Connect directly through Vepple’s API for seamless, programmatic data transfer. Automate lead syncing into your CRM or admissions system in real time with full flexibility.

CSV Export

Export leads manually via CSV for straightforward import into your CRM. Ideal as a fallback or for institutions that prefer a simple, non-automated workflow.

Zapier Integration

Use Zapier for a no-code alternative. Connect Vepple to thousands of apps and CRMs without development work, making integrations quick and accessible for your team.

Key features of Lead Capture

Compliant and Secure

Vepple Lead Capture is built with data privacy at its core. The module adopts best practices for data handling and is fully GDPR compliant, giving both you and your prospective students peace of mind. Every interaction is designed to respect user consent while protecting sensitive information.

Analytics and Reporting

Access an interactive dashboard that provides near real-time insights into form performance, sign-in rates, and conversion outcomes. With data available at a glance, marketing and recruitment teams can make fast, evidence-based decisions. This visibility allows you to continually optimise your campaigns for maximum impact.

Flexible Gating

Choose when and how to ask for details, whether upfront, once a student is already engaged, or only when accessing specific content. Flexible gating puts you in control, enabling a smooth user experience while still collecting the data you need. You can even run different gating modes at the same time using query parameters for A/B testing or audience targeting.

Customisable Forms

Capture exactly the information your systems require with easy-to-customise forms. This ensures clean data flows directly into your CRM or admissions system, reducing admin and improving follow-up.

Focus on ROI

Everything in Vepple Lead Capture is designed to deliver measurable return on investment. For example, our built-in marketing nudge feature helps capture additional marketing consents, recovering on average around 20% of students who would otherwise opt out. By maximising every interaction, you gain more usable data for campaigns while respecting compliance standards.

Progressive Profiling

Gather insights over time by gradually building a profile of each user as they browse and interact with your content. This approach reduces friction compared to long forms, while still enabling granular retargeting and personalised follow-up. Progressive profiling gives you a fuller picture of each prospect’s interests without sacrificing engagement.

100,000+ future students have a better sense of space and place thanks to Vepple

Hear what our customers have to say:

"One of the reasons we decided to replace the digital prospectus with Vepple is that we had been experiencing a drop in interactions over time with the digital prospectus. And then as soon as we launched Vepple you could see that our engagements were really good and that people are staying on the platform to explore. Since adopting Vepple, we've noticed that interactions are much higher on the platform than they were on the digital prospectus. Because we're gating, we're able to capture and nurture leads, and in the first week of being live with Vepple we actually had as many leads as we captured in a month with the digital prospectus. "

Charlotte Hopes

Head of Marketing, University of the West of England Bristol

"Vepple is a really essential recruitment tool for our university and it's forming a really key part of our ongoing strategy to capture more leads. We really need to use all the tools at our disposal to increase the number of leads we get and the quality, and Vepple is key to that throughout the university so it really is an essential integral part of our ongoing lead generation strategy. "

Ros Kershaw

CRM, Content and Rich Media Manager, University of Bradford

"Upon my return from maternity leave, I was given Vepple to manage. At first, I was a little sceptical about the platform for an always on approach and whether we needed it given we have a website. After researching how other uni’s were using it and getting to know the team at Vepple and understanding, not only the features the platform offered, but the massive potential for lead capture, I gladly admitted defeat, ate my own hat, and jumped feet-first onto the Vepple train. Since gating our experience we’ve captured >2.6k leads from prospective students visiting our virtual experience. This is hugely important to us, especially when traditional lead-gen sources are just not growth areas (I’m looking at you, prospectus). I’m a fan girl of the storytelling element Vepple offers with content such as our ambassador guided tours and so are our users. The value exchange becomes obvious when we look at the results and ROI potential these leads offer to us as a university."

Lucy Parrott

Marketing Manager, Kingston University London

The Explore by Map module is designed to be easy to use, but we're here when you need us, too.

Onboarding Support

Hit the ground running with our tailored KickStart training sessions, empowering you to unlock the full potential of Vepple from day one.

Find our more about KickStart here.

24/7 Knowledgebase

Get instant answers anytime with our comprehensive knowledgebase, designed to help you make the most of Vepple whenever you need guidance.

Ticketed Support

Need extra assistance? Our expert support team is here to help, with ticketed support available Monday to Friday, 9 AM to 5 PM.

Frequently Asked Questions

Can we integrate with our CRM?

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How many leads should we expect to capture per year?

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Do students have to log in?

Yes, but we make the process so simple that they might not even realise that they’re doing it.

Is Lead Capture GDPR compliant?

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Can we customise the forms?

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Does lead capture impact user experience?

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