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Lead Capture

Smarter Lead Capture. Stronger recruitment.

Lead Capture gives you a smarter way to hook student interest. Capture details at the right moments, whether that’s on entry, after a few interactions, or at a different stage in the journey.

It plugs straight into your CRM so you can grow your pipeline, personalise comms and track results with ease. Flexible, seamless, and built to turn curiosity into real recruitment outcomes.

Lead Capture is an optional add-on module for Vepple Core

Universities using Lead Capture typically achieve:

A strong 4,710% ROI

When you track from enquirer to enrolment, Vepple customers see excellent ROI.

*End of cycle data supplied by university customer

2x conversion rates

Leads that register with Vepple first are almost twice as likely to apply compared to a lead that first registers at a UCAS fair*

*CRM data supplied by university customer

15% more engaged

Vepple leads are 15% more likely to open an email and 6% more likely to click a link.

*CRM data supplied by university customer

Try it for yourself:

Vepple is a university recruitment platform that helps prospective students explore campuses digitally and supports institutions in capturing and converting leads. Before entering the platform, prospective students can select a subject of interest. Vepple then filters content to show only information relevant to that subject. Universities with the Audience Personalisation module can extend personalisation beyond subject to study level, market, campus, and parent or influencer audiences. Lead capture is handled via a login step, with options to sync directly to a university's CRM or export leads, all managed in a GDPR-compliant way. Students can log in using Google SSO and are prompted to complete additional registration details such as year of entry after initial sign-in. Universities that track from enquirer to enrolment have recorded up to a 4,710% return on investment, and 55% of students who come through Vepple are new contacts not previously in the CRM. Guided Tours take students through a curated, sequential narrative. Universities control the order of stops and the content at each one. Tours feature immersive 360-degree photography, with student ambassador narration recorded for each stop. Within each 360-degree image, Content Spots provide additional context including videos, written information, social media posts, and photo galleries. A Mini Map in the top left updates as students move through the tour, showing how spaces relate to each other on campus. A Content Drawer can be added to individual stops to hold deeper text and media without cluttering the main view. Tours end with up to two configurable calls to action that can link to other parts of Vepple or external pages such as open day booking forms. An AI tool called The Veppliser assists in drafting ambassador scripts. The main navigation lets students move freely between sections at their own pace. A primary call-to-action remains visible at the top of the screen, or in the footer on mobile, and can be personalised per audience. A To-Do List allows students to work through content interactively. Peer-to-peer chat integrations with platforms such as Unibuddy are available. An accessibility toggle enables keyboard navigation, auto-transcriptions, and removal of pulsing animations, meeting WCAG 2.2 AA compliance requirements. Explore by Map communicates campus layout and nearby points of interest. Students can filter by category such as accommodation or subject facilities. City landmarks auto-populate on the map, and university-managed pins can be categorised and updated without redrawing map artwork. Clicking a pin and selecting View Content opens 360 panoramas and rich media for that location. GPS wayfinding lets students get directions from their current location to specific points on the map. Nearly 15,000 routes are planned by prospective students on Vepple per year. The map is responsive and adapts to mobile screens. Students who use Explore by Map spend 64% longer on the platform. Direct category links can be shared via recruitment campaigns to take students straight to filtered map views. The On-Campus Events module gives prospective students a single destination covering the full recruitment cycle. Dedicated event landing pages include session schedules filtered by subject area, FAQs, student testimonials, and peer-to-peer chat. Students can build a personalised schedule ahead of the event. Each session has its own page with a description, time, location, and additional details. On the day of the event, the platform adapts to show live status and provides in-session GPS wayfinding to help students navigate between locations. An interactive To-Do List tracks progress through the day. Mobile traffic spikes from 47% on a typical day to 79% during events, with a 400% increase in daily users. Heriot-Watt University saw a 79% year-on-year increase in attendance from Rest of UK students and a 43% increase in accepted offers after using Vepple for Offer Holder Days. Post-event, the landing page updates with messaging and calls to action tailored to whether the student attended or not, such as an Apply Now CTA for attendees and a Book Another Event CTA for those who did not attend. The Virtual Events module hosts digital events with the same personalised landing page structure. Sessions can include live streams delivered via platforms such as YouTube, with interactivity tools such as Slido, Mentimeter, or Chatify embedded alongside. Vepple is platform-agnostic for streaming and engagement tools. Live status tags show which sessions are currently active and which are coming up. Students can build a schedule before the event and return to it on the day. Guided Tours and 360 content are available on the event landing page before and after live sessions. After the event, the platform displays on-demand content for students who missed sessions, with post-event messaging adapted accordingly. Personalisation affects which tours, events, CTAs, and map pins a student sees. Switching subject or study level updates all content simultaneously, for example changing from Art and Design to Postgraduate Chemistry surfaces Chemistry lab tours, relevant lecture theatres, a Chemistry student ambassador, and postgraduate-level events. Students who apply more than one personalisation filter convert via key CTAs approximately twice as often as those who do not. Students using Audience Personalisation filters stay 40% longer than those using a course filter alone. Birmingham City University reported that 10% of their CRM users came from Vepple and 55% of those were net new contacts. Nicola Rowe, Events Manager at University of Greenwich, noted that having everything in one space reduces workload for staff while improving the prospective student experience.

See how customers use Lead Capture to turn digital visitors into future students

How UWE Bristol cut costs by 92% while capturing 969% more prospective student leads

By swapping their traditional digital prospectus for a single, high-performing Vepple virtual experience, UWE Bristol proved that modernising your recruitment strategy delivers massive ROI.

In the very first week after gating their virtual experience, Vepple captured as many prospective student leads as the university’s old digital prospectus generated in a typical month. That momentum didn’t slow down, either. Across the full cycle, UWE Bristol generated 969% more leads while drastically reducing their cost per acquisition.

55% of leads captured through their Vepple experience were completely new to BCU.

When BCU analysed their CRM data, the results were clear. Vepple delivered 10% of their total CRM users, rivalling major top-of-funnel channels. Meanwhile 55% of the leads captured through Vepple were completely new to the university.

It proved that adopting a performance-led virtual experience doesn’t just bring in lots of leads; it helps universities capture and understand the students who were hiding in plain sight. By giving these stealth users an immersive, interactive way to explore campus digitally, BCU was able to capture data from an audience that was previously invisible to their marketing team.

Connecting Vepple with your CRM

Whether you’re still using Excel sheets (we won’t tell anyone) or are a power user of D365, we’ve got you covered with numerous ways to integrate Vepple into your CRM.

and many more!

API Integration

Connect directly through Vepple’s API for seamless, programmatic data transfer. Automate lead syncing into your CRM or admissions system in real time with full flexibility.

CSV Export

Export leads manually via CSV for straightforward import into your CRM. Ideal as a fallback or for institutions that prefer a simple, non-automated workflow.

Zapier Integration

Use Zapier for a no-code alternative. Connect Vepple to thousands of apps and CRMs without development work, making integrations quick and accessible for your team.

Key Features

Compliant and Secure

You’re in safe hands. Lead Capture is fully GDPR-compliant and built with data privacy at its core, so every interaction respects consent while keeping student details protected.

Analytics and Reporting

Make informed decisions. An interactive dashboard shows near real-time form performance, sign-in rates and conversions, giving your team the clarity to act fast and optimise campaigns.

Flexible Gating

It’s not all-or-nothing. Choose when to capture details: upfront, after a few clicks, or only for specific subjects and campaigns. You can even test different approaches at the same time.

Customisable Forms

Collect the data you need without waiting on dev work or IT systems. Forms are quick to customise and flow straight into your CRM or admissions system, keeping data clean and follow-up effortless.

Focus on ROI

Prove the value. With features like marketing nudges that recover around 20% of opt-outs, Lead Capture maximises every interaction so you get more usable data and a clear return on investment.

Marketing Nudge

Get more qualified marketing opt-ins than ever before. Our Marketing Nudge gives students time to explore the platform before asking them again if they’d like to opt-in to marketing. It turns 1 in 5 ‘nos’ into a yes.

1,000s of high-intent leads captured every month for Vepple customers

Hear what our customers have to say:

"One of the reasons we decided to replace the digital prospectus with Vepple is that we had been experiencing a drop in interactions over time with the digital prospectus. And then as soon as we launched Vepple you could see that our engagements were really good and that people are staying on the platform to explore. Since adopting Vepple, we've noticed that interactions are much higher on the platform than they were on the digital prospectus. Because we're gating, we're able to capture and nurture leads, and in the first week of being live with Vepple we actually had as many leads as we captured in a month with the digital prospectus. "

Charlotte Hopes

Head of Marketing, University of the West of England Bristol

"Vepple is a really essential recruitment tool for our university and it's forming a really key part of our ongoing strategy to capture more leads. We really need to use all the tools at our disposal to increase the number of leads we get and the quality, and Vepple is key to that throughout the university so it really is an essential integral part of our ongoing lead generation strategy. "

Ros Kershaw

CRM, Content and Rich Media Manager, University of Bradford

"Upon my return from maternity leave, I was given Vepple to manage. At first, I was a little sceptical about the platform for an always on approach and whether we needed it given we have a website. After researching how other uni’s were using it and getting to know the team at Vepple and understanding, not only the features the platform offered, but the massive potential for lead capture, I gladly admitted defeat, ate my own hat, and jumped feet-first onto the Vepple train. Since gating our experience we’ve captured >2.6k leads from prospective students visiting our virtual experience. This is hugely important to us, especially when traditional lead-gen sources are just not growth areas (I’m looking at you, prospectus). I’m a fan girl of the storytelling element Vepple offers with content such as our ambassador guided tours and so are our users. The value exchange becomes obvious when we look at the results and ROI potential these leads offer to us as a university."

Lucy Parrott

Marketing Manager, Kingston University London

Vepple's Lead Capture module is easy to use, but we're here when you need us, too.

Onboarding Support

Hit the ground running with our tailored KickStart training sessions, empowering you to unlock the full potential of Vepple from day one.

Find our more about KickStart here.

24/7 Knowledgebase

Get instant answers anytime with our comprehensive knowledgebase, designed to help you make the most of Vepple whenever you need guidance.

Ticketed Support

Need extra assistance? Our expert support team is here to help, with ticketed support available Monday to Friday, 9 AM to 5 PM.

Lead Capture: Your Questions Answered

Why choose Vepple for Lead Capture?

In an uncertain market, every interaction counts. Vepple ensures you’re not leaving leads behind, converting casual browsers into active prospects. Instead of relying on static web forms that only capture the most determined enquirers, Vepple engages students in the flow of an immersive and interactive exploration, surfacing high-intent leads that other tools might miss. Customers tell us those leads convert at a higher rate than any other source, giving them both more prospects and better ones to feed into their recruitment funnel.

We are already collecting leads on our website, what makes this different?

Many universities already capture basic contact details, but feedback from our customers is clear: Vepple leads convert at a higher rate than leads collected elsewhere. Even when the data fields look the same, the source is stronger, because students are engaging within a personalised journey, not just filling in a static form.

Can we integrate Vepple leads straight into our CRM?

Yes! Vepple is built to fit into your existing recruitment ecosystem, with integration possible either via API or using Zapier. The faster we can get the leads to you, the faster you’ll be able to nurture and convert them.

Will Vepple give us better quality leads, or just 'more'?

We are all about quality. Lead Capture is designed to surface engaged students who want to actively explore your university. That means you’ll spend less time chasing cold enquiries, and more time converting the right-fit applicants.

Is Lead Capture GDPR compliant?

We take GDPR seriously. We’re Cyber Essentials accredited and we keep data secure by using robust encryption methods. We conduct regular security audits and follow industry-standard cybersecurity practices, such as multi-factor authentication and routine penetration testing. Please get in touch if you have any specific questions.

Can we customise the forms?

Yes, they are completely flexible and can also be personalised for particular audiences. Our forms are easy to use and even easier to build, so the world is your oyster! If you need help, your Customer Success Manager will always be able to support you.