Guided Tours
Transform virtual experiences into a narrative. Guided Tours combine 360° panoramas, maps, ambassador content and additional rich media, to bring your campus to life online. Each tour provides a narrative journey that builds emotional connections and helps prospective students picture themselves at your university.
Guided Tours are a vital tool:
When students interact with Guided Tours, the average number of pages per session go up by 65%
Average engagement time increases when students interact with a Guided Tour
Vepple data shows student users have an average satisfaction rating of 4.3
Data from Vepple’s 2025 dashboards
Key features
Narrative Storytelling
Students want to know what life will be like if they join. Narrative tools and student voices link places, people and experiences into a clear journey like never before.
360° Panoramas
Take your facilities content up a notch. Leave lengthy fly-through videos in the past and give students something truly interactive to engage with and explore.
Ambassador Bubble
Showcase your student stars. Using video or audio bubbles, ambassadors can narrate each stop of a Guided Tour and bring in their own personality and stories.
Mini-map
Reality and virtual space are linked by showing prospects their position on a map, within Guided Tours. Daily routes can be pictured clearly as locations are explored step by step.
Calls to Action
Momentum is carried forward with calls to action placed at the end of a Guided Tour. Each CTA can be set to suit your goals, from booking open days to carrying on exploring.
Content Spots
Make your content go further. Use interactive Content Spots to layer reels, videos, galleries, or written info – telling your story more vividly and boosting engagement by upto 79%.
1,000,000+ future students have interacted with Guided Tours, building stronger emotional connection and brand affinity with our university customers
Guided Tours are easy to launch, with support from our team
Our KickStart training helps your team create tours that deliver impact from day one.
Access 24/7 guides, FAQs, and examples of best practice to keep your tours fresh.
Need extra assistance? Our expert support team is here to help, with ticketed support available Monday to Friday, 9 AM to 5 PM.
Frequently Asked Questions about Vepple Guided Tours
We have a fly-through video tour of our campus already. Does this do the same job?
A lot of universities have 10-minute long fly-through tours, and they have their place in the overall marketing mix, but long videos can result in drop-off and disconnection and there’s zero personalisation or ability for the user to interact for themselves.
Meanwhile, Guided Tours give students the control to explore the bits that matter to them at a pace that suits them. Not only does it mean you’re not forcing someone to look at the Chemistry lab when they want to be exploring the 3D workshops, but you can also layer in additional, relevant information, using student ambassador narration, social media Content Spots, image galleries and more.
We do tours at our Open Day. How is a Guided Tour different?
Guided Tours are not the same as campus visits.
For many students, in-person visits remain important, but some may never get the chance to see your campus in person. This can be due to where they’re applying from or when in the cycle they decide to apply.
Guided Tours make sure your university is available to more people, giving wider perspectives and creating early impressions that can shape decisions.
We also have universities who use their content in conversion activity, after an in-person visit. They have an opportunity to revisit the areas they missed or take a closer look.
The 360° Panoramas seem a pretty important part of Guided Tours. We don’t have these. What do we do?
Guided Tours definitely work better when students can get stuck in and explore your facilities. If you missed it, the Prospects Early Career Survey in 2025 highlighted that facilities had jumped to #3 in the list of most important factors when students are deciding where to study (they were close to the bottom of the list in 2024). This means it’s more important than ever to invest in your facilities content, so let us know if you need help capturing 360° Panoramas.
This sounds like a lot of work. Does it take a long time to create a Guided Tour?
Nope! Vepple is designed to stay simple and easy to use. Many effective tours have as few as 5–7 stops, keeping them clear and quick to put together. Our AI tool, (The Veppliser!) is free for our customers to help draft scripts for ambassadors and remove any blank page paralysis.
Are Guided Tours mobile-friendly?
Yes! Vepple is built with a mobile-first mindset, and the platform is fully responsive to all devices. Guided Tours work brilliantly on mobile, with an optimised layout to suit a smaller screen. Feedback from students is collected regularly to keep the user interface as helpful and enjoyable to use as possible.