Home | Features | Vepple Core

Vepple Core

Power a personalised virtual experience that connects and converts

Vepple Core is where it all starts: the power behind every immersive virtual experience. By blending intelligent personalisation, guided tours, and authentic student voices, it turns exploration into something memorable. With accessibility and responsiveness built in, Core is essential to making any university stand out.

Vepple Core customers see these results:

X% more pages viewed per session

Students explore more content across tours, 360 media, social embeds, driven by relevance and emotional connection.

X% increase in engagement time

Visitors stay longer and interact more deeply with content thanks to personalised journeys and narrative-led exploration.

Boosted perception of your university’s atmosphere

bring in relevant stat

Above statistics based on 90 days of data from 24 university experiences.

See how universities use Vepple Core to inspire and engage

Add Your Heading Text Here

(Replace with real testimonial)

The Problem
When Teamwork.com went through a period of rapid growth, their sales processes couldn’t keep up.

The Solution
They ditched the old “more is more” sales approach and started focusing on quality to increase productivity, efficiency, and profitability with Sales Hub.

“These days, our team is operating like surgeons instead of firefighters — and the high-quality visibility, automation and features that Sales Hub has given us has played a large role in that.” – Beau Brooks, Global VP of Sales, Teamwork.com

Read the full case study here

Key features

Subject Personalisation

Make it easier for prospective students to picture their future with the right course, in the right place. With Subject Personalisation, visitors see the content that matters most to them, cutting out the noise and highlighting what really connects.

Content Viewer

Bring your campus to life with a mix of video, 360° tours, galleries, and social content – all in one seamless viewer. Students get an immersive, media-rich experience that works on any device, making it easier than ever for them to explore.

Guided Tours

Turn exploration into a story with Guided Tours that lead students through your campus step by step. Combine panoramas, maps, and captions to build structured yet immersive journeys, that actually help make informed decisions.

Ambassador-Led Content

Build trust, spark belonging and helps prospective students imagine life on campus through the eyes of those already living it. With video and audio from real ambassadors, prospects get authentic voices and honest stories woven into their journey.

Social Media Integrations

Get more reach and mileage from social media content. Embed YouTube, TikTok, and Instagram directly into Vepple to showcase authentic student life, fill gaps without extra effort, and keep the experience fresh with updates that are quick and easy to make.

To-Do Lists

Support conversion with personalised checklists that gamify the student journey. From booking open days to starting applications, ticking off tasks feels engaging for prospects and delivers meaningful action for universities.

Chat Integrations

Make the most of platforms you already invest in. Integrate with UniBuddy, The Ambassador Platform or Pubble to bring live conversations into the experience. Existing tools work harder, prospects get instant answers and engagement becomes seamless.

Flexible Branding

Vepple can be made to look and feel like your university, so every interaction reinforces your brand. The familiar experience builds trust and leaves students with lasting positive associations. Everything is fully customisable: colours, logos, fonts and the interface.

Responsive and Accessible

Vepple Core is built for everyone. Meeting WCAG 2.2 AA standards when populated correctly, it ensures your virtual experience is fully accessible and inclusive, while working seamlessly across mobile, tablet, laptop and large screens.

Vepple is designed for ease of use, and our team is here to support you

Onboarding Support

Hit the ground running with our tailored KickStart training sessions, empowering you to unlock the full potential of Vepple from day one.

Find our more about KickStart here.

24/7 Knowledgebase

Get instant answers anytime with our comprehensive knowledgebase, designed to help you make the most of Vepple whenever you need guidance.

Ticketed Support

Need extra assistance? Our expert support team is here to help, with ticketed support available Monday to Friday, 9 AM to 5 PM.

1,000,000+ future students have a better understanding of where they might study thanks to Vepple

Hear what our customers have to say:

"Vepple has been a really essential tool from the early indicators. We've only been using the platform for a number of months, and when we look at a comparable period, we're actually seeing about a 30% increase on engagement, which is testament to the value of the enhanced features on the platform. Looking at where we are in the sector, looking at some of the challenges we face and that students face as well around cost of living and their ability to move around, at Bournemouth we think that a virtual experience is really, really key and it can be used at different parts of the funnel as well. "

Matthew Usher

Head of Brand, Communications & Marketing, Bournemouth University

"Working with Vepple has been a pleasure. Their team is not only incredibly knowledgeable and supportive but they also make every interaction enjoyable. I’ve been really impressed with their products – both the functionality but also the ease of use. The onboarding experience has been exceptional — the Vepple team have done much of the heavy lifting to allow my team to focus on this project as well as balance their other priorities. They felt like an extension of my team, always available to provide guidance and solve challenges quickly. It’s clear they care deeply about their customers’ success. I fully recommend Vepple!"

Karen Varty

Director of Future Students, Marketing and Communications, Glasgow Caledonian University

"We had content everywhere: social media channels, YouTube videos, and we had to find a way to actually curate that content into one place. Vepple allowed us to do that. It then helped us engage with international students, so we can show off our campuses, our facilities, the city areas that students are interested in, but would never be able to visit before. "

Kenon Mann

Director of Marketing and Student Recruitment, Imperial College London

"Vepple is a really essential recruitment tool for our university and it's forming a really key part of our ongoing strategy to capture more leads. We really need to use all the tools at our disposal to increase the number of leads we get and the quality, and Vepple is key to that throughout the university so it really is an essential integral part of our ongoing lead generation strategy. "

Ros Kershaw

CRM, Content and Rich Media Manager, University of Bradford

Frequently Asked Questions

Can't I just deliver a virtual experience through my main university website?

Vepple has been shaped by four years of development and over 20 years of experience building tours. The platform is actively maintained and constantly improved using research, data, and feedback from both universities and students. By joining, you become part of this community—able to share your own insights while benefiting from ours. You’ll also gain access to benchmarking data and tailored support to help you hit your goals.

So yes, you could make your own, but it might not have everything a Vepple experience has.

Is Vepple easy to update?

We pride ourselves on a very user-friendly CMS. We mostly work with marketing teams who have limited prior CMS experience, and customers often say how enjoyable it is to work on Vepple.

There’s definitely no need for developer level skills. Your onboarding and customer success manager will also make sure you’ve got all you need to make updates quickly and easily. We also have a 24/7 knowledgebase and ticketed support systems in place, so you’re never alone.

Sounds great but is Vepple going to take ages to build and then continuously manage?

We’ve had customers go live in as little as two weeks.

In fact the average time to go live with KickStart, our Vepple Bolt-on which expedites the onboarding process, is only 21 days. With KickStart, Vepple experts will come in and help you prioritise, taking on some of the load with you. But even without our help, you’ll find setting up Vepple is a lot easier than you think.

“The Knowledgebase and support routes were very clearly signposted from the start. The one-week in update call with the team was useful to check we were heading in the right direction. The team were super responsive and communicative” – Jak Kimsey, Head of Digital and Creative Experience at University of Hertfordshire.

When it comes to managing, we’ve built our CMS with efficiency in mind, so you often only have to edit an area once and it’ll update in multiple places.

Do we need specialist staff to manage the platform?

Managing Vepple is simple and requires no specialist training. Universities that dedicate a team, or even a few passionate individuals alongside their other responsibilities, see the biggest impact and get the most value from the platform.

Can Vepple Core be integrated with other platforms?

We integrate with Unibuddy, The Ambassador Platform and many more for peer-to-peer chat and we also have an integration with IDP Education across their WhatUni profiles. These all come with Vepple Core at no extra cost. For customers who have our Lead Capture module, you can also integrate with CRMs via our API or Zapier connector.

How long does it take to launch?

The average time to go live with KickStart, our Vepple Bolt-on that fast-tracks onboarding, is just 21 days*. Some universities have launched in as little as two weeks, and even those going it alone have been live within weeks.

There’s no waiting around. Click ‘go live’ and you’re in control, without needing developers to handle anything on the back-end.

*Based on the number of working days taken by the 3 fastest university launches after day 2 of KickStart.

Is Vepple secure?

We take security seriously. We’re Cyber Essentials accredited and we keep data secure by using robust encryption methods. We conduct regular security audits and follow industry-standard cybersecurity practices, such as multi factor authentication and routine penetration testing. Get in touch if you have specific queries, we’ll be happy to help.

Does Vepple Core support international audiences?

Of course. Vepple has had students visit from over 200 countries. We have even been working with international agents, so if this is something you think your international team would like to chat about, get in touch.

Can we track student engagement?

Yes, our dashboards give you insight into a complete performance overview. You can see user engagement, sessions, country information, sources and more. We’ve also built in competitor benchmarking so you can compare performance with like-for-like institutions. If you buy the module Lead Capture we can also integrate with CRMs to help you track the ROI of Vepple and better understand the typical student journey.

Will the site be hosted at a Vepple domain?

No. We want Vepple to look like its yours. Some universities will have a domain that is virtual.university.ac.uk others choose explore.university.ac.uk and others have tour.university.ac.uk – it’s totally up to you and we’ll support you to create the experience you want.

What if we have our own 360° panoramas already?

That’s fantastic! For 360 panoramas to upload properly in Vepple, they should be in an equirectangular format, jpg, with a 2:1 aspect ratio and a minimum resolution of 6000px x 3000px. If the quality of what you have isn’t entirely up to scratch, we have services to capture new ones or we can try to enhance your existing ones.

Does Vepple Core capture student data and leads?

No. Our Lead Capture module is separate, so if you want Vepple as part of your lead gen strategy, you’ll need that extra module.