Powerful Storytelling Drives Student Engagement

The Chemistry of Storytelling Choosing a university is an important decision for young people; it’s not just about finding the right course and a university with the right credentials, but about finding somewhere that feels like home, an intangible feeling that can be hard to evoke, especially in an online environment. We know that applications are driven […]

Words from our CTO: A deep dive into ways to make international students feel welcome

The international recruitment challenge We’re already seeing that 2024 is the year of significant change in the higher education sector when it comes to international recruitment. From Brexit to policy changes and those Sunday Times articles, it’s no surprise that we’ve been seeing an effect on how appealing it is to study in the UK. […]

Embracing personalisation to capture valuable leads

When discussing goals and key results with Higher Education institutes, one common theme I hear is, “we need leads”. It’s interesting how what could be a potential lead for one university may not necessarily be the same for another. So, what do you class as a lead? Is it a fully completed, fifteen-field form, a […]