On-Campus Events
Go beyond just sending passive invites and get your visitors to make a real commitment to your Open Day. They arrive with a clear plan and the confidence to show up by building their own personalised schedule of talks and tours in Vepple before they arrive. Once they arrive, their schedule is already in their pockets and live GPS wayfinding removes navigation anxiety. The experience carries on after the event, with a platform that guides attendees towards the next step.
Key features
Subject Personalisation
Cut through the noise so students find relevant sessions instantly. Keep them immersed with evergreen content long after the event ends, and use Audience Personalisation to tailor the experience further by parents, countries, or study level.
Schedule Builder
Give students the tools to curate their own schedule and build a day that feels worth showing up for. Move beyond simply sending an invite and create an active commitment, so registrants arrive on campus with a clear plan and a genuine connection to your university.
Post-Event Messaging
Maintain recruitment momentum after the event ends. Offer a digital destination that acknowledges each student’s unique journey while providing a helpful nudge toward conversion and keeps your university top-of-mind.
Event mapping and session wayfinding
Remove navigation friction and focus on building student confidence. Reduce the “where do I go” anxiety that can overshadow a student’s first impression of your campus with live, GPS-enabled navigation from building to building. Available with Explore by Map.
Event landing pages
Create a seamless link between digital plans and the physical visit, ensuring your university looks like a safe bet. It serves as an easy, reliable home for students to return to for on-the-day instructions, wraparound content and next steps as they progress through your recruitment cycle.
Immersive event surround
Surround your physical events with 360° tours and subject content, to keep the momentum going. Help prospective students feel prepared before they arrive, and return after the event to see spaces they missed, or retrace their steps. The platform turns a one-day visit into a lasting emotional connection with your university.
Session Listings
Ditch complicated timetables and turn vast event calendars into intuitive lists. Structure sessions under a single event, to remove the friction of a cluttered programme. Layer in subject personalisation so students find exactly what they need, making their journey to your university feel simple and supportive.
Data that drives strategy
Understand exactly what captures students’ hearts and minds to identify popular sessions in the planning phase. It turns guesswork into a performance-led approach, ensuring your next event delivers exactly what your prospective students are looking for.
Attendance Tracking
Access centralised data from all sessions, accessible through intuitive dashboards and our API. Universities can see exactly which sessions prospective students attended. With our Lead Capture module, you can also track their engagement with other content, supporting you to create meaningful follow-ups and optimise recruitment strategies with ease.
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On-Campus Events: Your questions answered
Can we use this for smaller events, like subject-specific taster days or offer holder days?
Yes, and we encourage it. The module is designed to scale effortlessly; whether you’re hosting a 5,000-person Open Day or a 100-person taster session, the benefit of a smooth, personalised student journey remains the same. Using Vepple across all your events ensures a consistent brand experience and helps you maximise ROI by keeping students engaged throughout the entire recruitment funnel.
What happens if a session room changes at the very last minute?
No problem! Instead of crossing out rooms on paper maps or doing an emergency print run, you simply update the location in the Vepple CMS and the change is reflected on every student’s digital schedule. A prominent alert icon will clearly indicate which sessions have recently changed, ensuring your event stays professional and your students stay informed.
Isn’t this just another tool to update?
It is, but we also know Vepple’s flexibility and sustainability will mean you can eventually reduce the amount of time and effort you put into your disposable open day collateral. It also works harder before and after the event, bringing more return on your investment than anything a simple brochure or PDF map could bring. It makes your on-campus event experience brilliant for your prospective students, and that’s the important part.
Vepple is a hands-on partner. Unlike a DIY self-build that requires constant internal maintenance, our flexible CMS is designed for Marketing and Events teams to manage directly and easily. We handle the technical heavy lifting and external map integrations, while you stay in control of the content.
If we buy this, won’t we make our Open Days more expensive to run?
In a competitive recruitment market, the most expensive event is an Open Day where a high volume of leads don’t actually show up. Vepple’s On-Campus Events module is a performance-led tool designed to reduce no-shows and convert more visitors into applicants by building an emotional connection from their first interaction with you. By encouraging students to show up and stay engaged, you’re not just adding a tool, you’re protecting your recruitment investment.
Not to mention, you don’t have to save this module for Open Days. Offer holder days, taster days, orientation, graduations – there’s plenty of uses for this module to make sure you really get your money’s worth.
Is the platform accessible for all students?
Accessibility isn’t just a compliance tick-box; it’s a statement of your university’s values. Vepple is compliant to a WCAG 2.2 AA standard and includes dedicated features like accessibility mode, which removes pulsing animations, and turns transcripts on automatically. By providing a safe and accessible space, you build trust with a wider pool of prospective students from day one.
Will students actually use a web-based map?
Students are digital-first and will be on their phones throughout the day, regardless. By providing a GPS-enabled guide, you encourage that phone time is spent navigating your campus effectively rather than wandering aimlessly. For example, at the University of Lancashire, we monitored their Vepple usage on an Open Day vs a typical day. Mobile usage went up from an average of 47% to 79% during the event, and daily users increased by +400%.
What kind of data will we get to help us measure event success?
Stop guessing and start measuring with clear, actionable insights into student intent and attendance. You’ll see exactly which sessions students add to their personalised plans, allowing you to compare intent with actual attendance tracking. With our Lead Capture module, you can even track user behaviour before, during, and after the day. This performance-led data allows you to optimise resources for your next event, time your follow-up campaigns with precision, and justify your event spend with hard evidence.
We already have paper maps, PDFs and Google Maps. Why would we need GPS guides as well?
A PDF is static, paper is easily lost or thrown away, and Google can’t be personalised or curated to show only the things you want students to see. While Google Maps can get a student to the city, it can’t manage a complex event schedule or highlight the specific points of interest that drive an emotional connection. Vepple isn’t just a logistics tool; it’s a strategic platform that turns a simple visit into a deep-dive exploration of what it’s actually like to live and study at your university.